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I love a good framework, but my work goes deeper than that. What I bring to the table is a point of view, built across 13 years of Fashion Weeks, global campaigns, editorial strategy, and brand storytelling with a multicultural lens baked into everything. Most brands are producing content. Too few of them are actually crafting resonance. If you want your brand to shape culture rather than just reflect it — hey, hi, hello, let's chat.
Not sure where to start?
Brands that need clarity on voice, narrative, and messaging →
Brand Narrative Intensive
Brands or agencies heading into a launch, rebrand, or campaign →
Campaign
Direction
Teams that need ongoing creative leadership without a full-time hire →
Fractional Creative Director
Brand Narrative Intensive
Something shifted. Maybe that big launch is getting closer, and the messaging still isn't quite landing. Maybe you've been posting and pitching, and nothing feels like it's moving the needle — or your POV feels like it's getting lost. Maybe you've grown, and your brand just hasn't caught up yet. And time is ticking.
Don’t fret — this is where we fix it. Quickly.
The Brand Narrative Intensive is a two-week sprint where I go beneath the surface of your brand to find the story that's actually there. The one a copywriter couldn't hand you because it has to be excavated, not just written. The one that makes your audience feel like you're speaking directly to them, like you know them. The one that makes them feel seen and understood.
What you walk away with:
Messaging pillars and core narrative
Brand voice direction your team can use without you in every conversation
Content positioning and editorial POV that your team can hold
Investment starts at $2,000.
Campaign Direction
Some campaigns perform. The best ones linger.
Whether you’ve just won a pitch, have a launch in motion, or need someone to come in and make the creative actually cohere, that’s what I’m here for.
I partner with brands to concept, shape, and direct campaigns from the story level down. That means the point of view, the narrative architecture, the through-line that keeps every brief, every channel, every piece of content feeling like it belongs to the same world.
I've done this for brands like ClassPass, eBay, and ELLE Magazine. I know how to move fast without losing the plot.
This is the right call if:
You just won a pitch and need to execute the campaign
You have a launch in 6–8 weeks and need concept and creative direction
You need a campaign concepted and directed from scratch
You need content strategy with a real editorial POV, not just a calendar
Every engagement is scoped to your specific project. Bring me the brief, the timeline, and the problem. We'll figure out the right shape together.
Fractional Creative Director
Your team is executing. But without a senior creative layer setting direction, the work stays busy instead of becoming a brand.
That's the gap this fills.
I step in as your embedded Creative Director, the person who sets the strategy your team executes from, writes the briefs that actually answer their questions, and keeps everything you're putting into the world coherent and on-brand. The founders stop doing strategy work that shouldn't be on their plates. The team stops guessing. The content starts to feel like something.
This works best for brands that have execution covered and need the senior layer above it. Someone who can hold the brand's editorial POV, develop the direction, and make sure nothing goes out that isn't doing something intentional for the brand.
What this looks like:
Quarterly content and campaign strategy that your team can execute from
Brief-writing across social, email, and campaigns, specific enough that your team doesn't have to come back for direction
Brand voice oversight and copy direction across channels
Review rounds before work goes to founders or leadership
A feedback loop that gets sharper over time
I bring an editorial eye to everything — every brief, every piece of content, every campaign direction
This is not an execution role. I set the direction. Your team builds from it.
Six-month minimum engagements.
Engagements are scoped based on your brand's needs.
FEATURED WORK
Hi, I’m Danielle.
I'm a Creative Director and brand storyteller with 13 years of experience building campaigns, shaping editorial, and directing creative at the highest levels of fashion, beauty, wellness, and lifestyle. Past clients have included eBay, ELLE, ClassPass, and NYFW.
Strategy is important (it’s literally the way my brain works), but my work is more than that. What I bring to the table is a cultural lens most agencies can't offer, a multicultural POV that's been baked into every campaign I've ever built, and a way of seeing where culture is moving before it becomes obvious. I can’t help it, I was born this way.
I work with brands that want to move culture, not just content. If that's you, welcome, you're in the right place.