Culture. Connection. Voice.

Storytelling Beyond the Surface

I help brands, founders, and creatives uncover their authentic voice, rewrite narratives, and shine a spotlight on voices too often left out of the story.

Work with me

past clients include

eBay logo with lowercase letters in red, blue, yellow, and green.
ClassPass logo with blue text and symbol on a white background.
Black background with the word "ELLE" in large white letters in the center and a smaller logo above it.
Black background with large white stylized letters forming 'NY' and 'F' overlapping, and the text 'THE SHOWS' below.
The Olay logo in black text on a white background
TRESemmé logo in white text on a black background
Lululemon logo with text
Close-up of a fossilized spiral shell with visible growth lines and cracks. 
We’re building legacies here.

For me, storytelling isn’t just about strategy or sales. It’s about connecting community and culture in ways that feel meaningful. In my work, I explore what it means to build legacies—turning outdated narratives into fresh, heart-centered ideas, crafting content that feels soulful, and connecting people closer to their authenticity.

Close-up of a fossilized ammonite shell, showing a spiral pattern with fine lines radiating from the center.

CORE SERVICES

CAMPAIGNS & CONTENT STRATEGY: Senior-level creative direction for campaigns, launches, and content ecosystems meant to forge impact and shape culture.

A black silhouette of a person climbing a ladder against a white background.

VOICE & MESSAGING: Brand and personal voice positioning and messaging that clearly articulate who you are and what you stand for.

A loudspeaker mounted on a white plastic stand with an orange interior, placed on a flat surface.

EXPERIENCES & COMMUNITY BUILDING: Story-led activations and creative gatherings that foster connection, expression, and a sense of belonging.

A silhouetted person climbing a ladder against a clear sky.

Hi, I’m Danielle.

I’m an award-winning creative director, copywriter, and content strategist with over 13 years of experience shaping narratives for some of the world’s most recognizable brands. Coming from a multicultural background, it’s in my nature to approach every story with curiosity––about culture, identity, and the ways creativity shapes how we see the world.

From developing glossy eBay campaigns to capturing boots-on-the-ground content for New York Fashion Week, I’ve learned that the stories worth telling are the ones that bleed authenticity. They linger in our minds long after we scroll away. They remind us we’re human.

A little about me…
My story

WAYS TO WORK WITH ME

  • IF YOU'RE A BRAND

    Narratives lose power when they’re disconnected from lived experience. I partner with forward-thinking brands to shape campaigns, content, and messaging that moves beyond surface-level storytelling.

    i'm a brand

  • IF YOU'RE A FOUNDER OR CREATIVE

    Whether you’re a startup founder hesitant to put yourself out there or a seasoned creative who’s lost touch with your spark, your story deserves to be told. I help you find the golden thread in your voice (and your work) and bring it all to life.

    i'm a creative

explore my portfolio

A close-up view of a Cartier women's wristwatch with a rectangular face, Roman numerals, and a diamond-studded gold bezel.
A woman with curly hair wearing a blue blazer and matching pants, a colorful patterned shirt, and carrying a tan handbag standing against an ornate yellow wall.
Colorful mural on a building featuring a woman with curly hair, wearing a hat, and holding a spoon, with abstract shapes and food items in the background.
View select work