Storytelling Beyond the Surface
Some stories skim the surface. I help brands and creatives go deeper. Excavating their authentic voice, rewriting outdated narratives, and saying the things they’ve been holding back for, honestly, way too long.
past clients include
Welcome to the descentThose who find their way here aren't afraid of diving deep. They've just been taught to dilute it. The most powerful creative work doesn't come from optimization or strategy decks. It comes from what's been held back. That’s where we begin our journey. The unexpressed. The unfinished. The gut-wrenchingly true. We roll up our sleeves, excavate what’s needed, and shape it into something that can actually shift culture.
CORE SERVICES
CAMPAIGNS & CONTENT STRATEGY: Senior-level creative direction for campaigns, launches, and content ecosystems that don't just perform. They shape culture. They linger long after the scroll.
VOICE & MESSAGING: Brand and personal voice positioning that excavates who you actually are beneath the polish, so what you put into the world is unapologetically yours.
EXPERIENCES & COMMUNITY BUILDING: Story-led activations and creative gatherings that don't just bring people together. They create real connection, expression, and belonging.
Hi, I’m Danielle.
I spent over a decade writing words for some of the world's biggest brands. I climbed the ladder, won the awards, did work I was genuinely proud of. And then one day I realized proud wasn't enough anymore. I wanted lit up. I wanted to feel the work in my bones.
So I went under. Into every uncomfortable and unexpressed place I had been avoiding. Because there was a knowing I couldn't shake. A soul-level pull toward something greater. Toward work that didn't just perform. Toward stories that actually moved people and built culture instead of just content.
That descent changed everything. And it's why I do this work.
My origin story
