Culture. Connection. Voice.

Storytelling Beyond the Surface

I help brands, founders, and creatives excavate their voice, rewrite narratives, and shine a spotlight on voices too often left out of the story.

past clients include

eBay logo with lowercase letters in red, blue, yellow, and green.
ClassPass logo with blue text and symbol on a white background.
Black background with the word "ELLE" in large white letters in the center and a smaller logo above it.
Black background with large white stylized letters forming 'NY' and 'F' overlapping, and the text 'THE SHOWS' below.
The Olay logo in black text on a white background
TRESemmé logo in white text on a black background
Lululemon logo with text
Close-up of a fossilized spiral shell with visible growth lines and cracks.
We’re building legacies here.

For me, storytelling isn’t just about strategy or sales. It’s about connecting community and culture in ways that feel earth-shattering. In my work, I explore what it means to build legacies—turning outdated narratives into fresh, heart-centered ideas, crafting soulful content, and helping people get closer to their authenticity so they can say the things they were meant to say.

Close-up of a fossilized ammonite shell, showing a spiral pattern with fine lines radiating from the center.

CORE SERVICES

CAMPAIGNS & CONTENT STRATEGY: Senior-level creative direction for campaigns, launches, and content ecosystems meant to shape culture and leave an impact that lingers.

A black silhouette of a person climbing a ladder against a white background.

VOICE & MESSAGING: Brand and personal voice positioning and messaging that clearly articulates who you are and what you stand for so that you never get lost in the crowd.

A loudspeaker mounted on a white plastic stand with an orange interior, placed on a flat surface.

EXPERIENCES & COMMUNITY BUILDING: Story-led activations and creative gatherings that help you find your people. Here, I help bring connection, expression, and a sense of belonging together to create meaningful moments.

A silhouetted person climbing a ladder against a clear sky.

Hi, I’m Danielle.

I’m an award-winning creative director, copywriter, and content strategist with over 13 years of experience shaping narratives for some of the world’s most recognizable brands. Coming from a multicultural background, it’s in my nature to approach every story with curiosity––about culture, identity, and the ways creativity shapes how we see the world.

From developing glossy eBay campaigns to capturing boots-on-the-ground content for New York Fashion Week, I’ve learned that the stories worth telling are the ones that bleed authenticity. They linger in our minds long after we scroll away. They remind us we’re human.

A little about me…

explore my portfolio

A close-up view of a Cartier women's wristwatch with a rectangular face, Roman numerals, and a diamond-studded gold bezel.
A woman with curly hair wearing a blue blazer and matching pants, a colorful patterned shirt, and carrying a tan handbag standing against an ornate yellow wall.
Colorful mural on a building featuring a woman with curly hair, wearing a hat, and holding a spoon, with abstract shapes and food items in the background.