I was brought on by the Verizon Innovation Labs team to develop copy and content for their website relaunch. To do so, I worked closely with the Lab’s engineers and R&D team, diving deep into complex topics like 5G Private Networks, and Mobile Edge Compute, AI, and more. My goal was to simplify these intricate concepts into clear, engaging copy that resonated with a wider audience. Beyond B2B-focused web content and the script for the teaser video on the homepage, I also created copy for email campaigns, videos, and event materials to help boost brand engagement and connect with key audiences.
Video: SLAQR Studios
CD: Anastasia Kuznetsova
CD, Copy: Danielle Robles