For decades the elite world of luxury watch collecting has been dominated by men, so we decided to flip the script and enlist three badass women in the industry to go in the metal about the timeless timepieces they treasure the most.
For this project, my partner Meg and I developed the concept and story, selected all talent, wrote the script, led visual direction (set dressing, props, styling, etc) and copy direction (soundbites, script, storyline, etc.) on set, and created all assets for the video and social content series.
Agency: The Many
Creative Director: Kate Digilio
ACD, Copy: Danielle Robles
ACD, Art: Megan Dreisbach
Video Director: Mike Marshall