For decades the elite world of luxury watch collecting has been dominated by men, so we decided to flip the script and enlist three badass women in the industry to go in the metal about the timeless timepieces they treasure the most.

For this project, my partner Meg and I concepted the story, selected all talent, wrote the script, led visual direction (set dressing, props, styling, etc) and copy direction (soundbites, script, storyline, etc.) on set, and created all assets for social & digital.

Agency: The Many

Creative Director: Kate Digilio

ACD, Copy: Danielle Robles

ACD, Art: Megan Dreisbach

Video Director: Mike Marshall