I do it all for the story.

My relentless curiosity has gotten me into my fair share of predicaments, but it’s definitely kept things interesting.

I cut my teeth in editorial, writing for magazines like Modern Luxury and brands like Labelux, Perrier, and Gap before getting into the copy and content game at Forever 21.

After many moons in LA, I headed to NYC to serve as the Creative Content Manager at ELLE magazine. I created campaigns for some of the biggest brands in fashion, beauty, and luxury — conceptualizing multi-platform ideas, producing photo and video shoots, and writing copy. 7-year-old me was living the dream.

I also spent time as the Head of Content & Creative at a Paris-based social media agency where I led an international team of 10 creative rockstars, and nabbed the role of Creative Director at NYC-based digital agency Ready Set Rocket before I decided to step out on my own as a freelance creative director.

Currently, I work with agencies and large global brands such as The Many, eBay, Amazon, Hearst Media, and ClassPass.

From copywriting to brand strategy to production, I specialize in creating campaigns across different channels and mediums. I conceptualize big ideas, help brands find their voice, produce thought-provoking videos, and create data-driven content strategies.

When I’m not grinding, you can find me ogling over disco balls (I’m a very serious aficionado), experimenting with my amateur filmmaking skills, or getting lost in foreign locales and writing about it in my travel magazine TRIPPER with my BFF.