Coinciding with the launch of Bally's newest bag, SUZY, my team was tasked with creating a 360-degree, fully integrated campaign that would profile 3 tastemakers and their unique perspectives to tell the story of how style transcends far beyond the clothes and accessories you where. It's a way of life.

I casted, produced, wrote, and directed all content. 

Client: Bally

Creative Director: Sara Roberts

ACD: Danielle Robles

Video Director/Photograpger: Evaan Kheraj