The big behemoth that is Amazon, does many things. And one of those things is a marketplace where small and medium businesses can set up shop, gain customers and sales, and utilize Amazon's shipping services to make selling products even more seamless. To showcase the benefits SMBs can have by working with Amazon, we went straight to the source and let the products do all the talking.

I created the concept for this made-for-TikTok series to bring a little zany fun to the industry giant's storytelling, while the rest of the team brilliantly brought it to life. By personifying the products, we were able to tell the story of working with Amazon from a unique angle, one that hopefully feels playful and evokes a little chuckle.

Agency: ATTN:

Client: Amazon

ECD: Brad Jones

CD: Dan Haas

ACD: Danielle Robles

AD: Andrew Kapamajian

Producer: Victoria Pierce